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Does my company need a Wikipedia page?

Chances are you have come across several Wikipedia pages while cruising the internet for information. Have you ever looked at a Wikipedia page and wondered how to create a Wikipedia page? Or, better yet, who should create a Wikipedia page? 

Wikipedia pages are written by hundreds of thousands of different people on a range of topics from technical to pop culture. The army of volunteer writers have access to writing and editing the pages in an anonymous fashion. Novice or first time Wikipedia page creators often find the pages to be cumbersome and too complicated to understand and manage. This is because the open-source platform writing is very different than business writing or press release writing. 

However, the Wikipedia pages remain a popular online platform for the company brand. This is especially relevant to business owners given that people use these pages as a source of information in volumes surpassing other popular platforms such as LinkedIn and Twitter. Due to the popularity of Wikipedia pages, business owners should consider how to integrate a page into the company's other digital media marketing decisions and campaigns.

The Wikipedia page can act as a major asset in your digital marketing toolbox. However, many business owners can feel overwhelmed with this task given the multitude of other tasks that demand attention at any one time. The good news is that there are resources out there, such as Wikipedia page creation services that will help you create a Wikipedia page for your business or your brand. 

There are several important questions you should ask yourself when deciding to create a Wikipedia page for your business: 

First, it is important to ask the question, how will a Wikipedia page help your company? Second, consider what it means to create a Wikipedia page for your business, or to create a Wikipedia page for your brand. As previously mentioned, the Wikipedia page is an increasingly popular source of information for millions of internet users. This means that people have come to rely on the pages as a tried and true source of information in their daily lives. 

Wikipedia pages are almost always sure to appear on the first page of a user's search engine search.  (Think someone "Googling" your business) This means that the Wikipedia page will be there next to any other news about your business or business subject, including any bad news. Another way to think about it is through the lens of reputation management. What will your target audience find when they search for your business? Will they find press releases or customer reviews that might contain negative information? Will your target audience find information about your competitor? Perhaps they might even find a Wikipedia page for your competition. 

It is worth mentioning that an important step at this juncture is to check and see if your company already has a Wikipedia page. It is possible for your business to have one and not know it because pages can be created and contributed to by any number of people. Companies that do not know about their existing Wikipedia pages, or do not monitor the pages, could have false or biased information that could act as a turn off for the target audience. 

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First, for those of you that may not know, SEO stands for Search Engine Optimization. When someone speaks of SEO, they are talking about the process of improving your website ranking on top search engines. In other words, SEO refers to things you can do to your site to increase the visibility and ease of search access for your target audience. As previously mentioned, Wikipedia pages rank high in search engines such as Google. 

Having a Wikipedia page that is professionally written and monitored for accuracy gives your company an immediate and lasting SEO boost. The fresh content on the popular Wikipedia platform signals to the search engines that the content is live and active. In addition, the mere presence of a Wikipedia page signals credibility to your audience when they are searching for your company or topics related to your company. The Wikipedia page will keep your business at the ever important first page of the search engines. This will ensure so that your audience will not have to go far to look for you, or worse yet click on your competitor's site. 

Beyond the impact of the page itself is the result on your site’s overall authority and trust. Wikipedia is one of the most well-trusted and authoritative sites on the internet, and when you receive a backlink from them, that authority is passed onto your site. This trust and authority is an integral part of Google’s search engine ranking algorithm. That said, the sites with the most authoritative links typically rank the best.

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The Wikipedia page helps your business stand out in a crowded marketplace and in a world full of all different types of information. This leads to the topics of how to best manage all this information, and the idea of creating a Wikipedia page for your brand. Brand management is essential in this day and age due to the overwhelming nature of information, and sources of information. Business owners have to be selective about what types of marketing platforms to engage. One might think that you can never have too many sources of marketing. But, there is a careful line to walk. 

News articles can quickly become outdated, and people are not likely to look at flyers or mailers. In the social media realm, having multiple sites can actually work against your business. This is because many times business owners will jump on the latest and greatest thing with no strategic plan for how to manage the digital platform. 

Limited resources, such as time, mean that some digital pages are not maintained. Pages with old content work against you in many ways. First, outdated or poorly managed social media pages signal to your audience that you do not care. Or, that you do not take pride in ownership of the page.  Unmonitored social media pages also invite people to post comments that go unmanaged.

Unmanaged comments can be damaging to your reputation or brand. Secondly, business owners that do not have training in this type of digital marketing can often react to the comments in ways that are equally damaging to the business brand. Like it or not, reputations are decided in a split second. This applies to digital encounters just as it applies to personal encounters.  

In addition to digital pages that are created by business owners, the companies are often bombarded with other sources of content. This can come in the form of online platforms with customer reviews and social media that are many times out of their control.  Think about this. What if the first impression of your business is out of your control? How would you manage the brand that you worked so hard to cultivate?  

The Wikipedia page gives the business owner the ability to have a standalone source that is to some degree controllable. This allows the company brand and reputation to be carried along to the target audience in a way that can be managed and monitored. In addition, the Wikipedia page is different from the content found on a corporate website. Corporate websites can be stale and institutional. They are typically designed in a way to entice the target audience to perform an action such as make a purchase or follow the company.  Although the Wikipedia page is designed in essence to do the very same thing, it does so in a much different fashion. 

The pages are crowd-written providing a unique tone and style that is valuable to the reader.  Information included in the Wikipedia page is more in-depth than the corporate site because it often contains stories of the company's founders. Pages also relay personal depth that can only come through stories such as triumphs and tribulations in the company's history. These stories are ones that go a long way to helping your audience feel a connection to your business. The information as written in the Wikipedia page can also be used to create a platform for your company to appear as an expert in your field.

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As leading industry experts in Wikipedia Page Creation, we at whataboutwiki.com understand that a Wikipedia page is vital to promoting your business. We also understand that as a business owner, you may not have the time and/or resources to create your own Wikipedia page. Nor do you have time to manage the nuances that come with the open-source nature of Wikipedia pages; nuances that mean that multiple writers can add or edit content on your page 24/7. Our experienced team knows that given the encyclopedic nature of the Wikipedia pages, they can be quite different than other forms of writing. Wikipedia Page Creation Services help you to navigate the often vague but complex rules and the editorial gatekeepers that monitor the content for accuracy and eligibility.

Your company Wikipedia page will work in conjunction with your other news sources. Wikipedia pages are more successful at "sticking" when your business subject has at least five major press mentions. The more PR out there for your business, the better. Our team of professional writers will create polished content for you and help you get started if you do not have enough press mentions to qualify for this step. We can provide your business with information and guidance on how to create the press releases. We can also provide you information on where to send the PR to get the needed press mentions. This is a vital step in the success of your Wikipedia page.  

Once the press hurdle is cleared whataboutwiki.com will help you manage your Wikipedia page to ensure it remains tied to your brand, and so it stands as a strong promoter of your reputation. We understand Wikipedia pages that appear to be written by business owners have a higher deletion rate. The high deletion rate is often attributed to two things. The first of which is not meeting the press requirements.  The second factor contributing to page deletion is the inclusion of blatant self-promotion content. Wikipedia page editors do not allow self-promotion on the platform. Our Wikipedia Creation Service understands these challenges and also helps your page stick by avoiding content creation that appears to be self-promoting.

As your business grows and changes organically, so too should your Wikipedia page.  When new press surrounds your company, the team of experts at whataboutwiki.com will carefully craft meaningful updates to your Wikipedia page. If someone outside your company edits your page, the team is automatically notified. The edits are reviewed for objectivity and with sensitivity to your businesses brand and reputation. Content that does not fit Wikipedia page policies and rules will be reversed or deleted.  This page management system will ensure that your Wikipedia page remains an accurate source of information that will grow alongside your company, and offer relevant and fresh information to your target audience. Growing your page in this manner will keep it active and more likely to stay at the top of the search engine first page where your audience will be looking for quick sources of information.

Whataboutwiki.com is here to make your job easier by offering you fast and affordable solutions to your digital marketing needs. We help you with the writing, sourcing accurate information, and help you clear the hurdles of press coverage and the appearance of self-promotion. What does this mean for your business? First and foremost, it means a boost to your productivity. What business owner does not need that? Our team will act as a second set of hands to carefully manage your brand and your reputation.

You can have peace of mind knowing that we are working hard for you to safeguard your reputation against people who could potentially misuse the Wikipedia site. Let's face it; time is money.  Why not leverage our affordable pricing and expertise at whataboutwiki.com to take your company's digital footprint to the next level? 

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